Donald R. Gaffney

University of Cincinnati Doctoral Student in Marketing

Uncertainty, Inference, Knowledge and Culture



Kardes, Frank R., Steven S. Posavac, and Donald R. Gaffney (Forthcoming). Omission Neglect and Judgment and Inference Based on Limited Evidence. In L. R. Kahle, T. M. Lowrey & J. Huber (Eds.), Handbook of Consumer Psychology. Routledge.


Gaffney, Donald R., Emma Neybert, Frank R. Kardes, and Robert S. Wyer, Jr., "Encounters of Distrust on Hidden Information" Midwest Psychological Association (2020).

Gaffney, Donald R., Ruomeng Wu, Meng Liu, and Frank R. Kardes, "Cross-Cultural Differences in New versus Used Products" Midwest Psychological Association (2020).

Kardes, Frank R., Donald R. Gaffney, "Out of Sight, Out of Mind: The Influence of Hidden Information on our Behavior" TEDxUCincinnati (2020).

[Invited] Gaffney, Donald R., “Uncertainty within Self: The Impact of Subjective Uncertainty in Marketing” University of Cincinnati Bicentennial Community Day (2019).


Gaffney, Donald R., Ruomeng Wu, and Frank R. Kardes. "As Good as New: Cross-Cultural Differences in Losing Face and Preference of New versus Used Products" CLIK Conference (2019).

Gaffney, Donald R., Robert S. Wyer Jr., and Frank R. Kardes. "It's Not You, it's Me" Three Minute Thesis Competition: Graduate Student Exposition (2019). (Click to view)


Gaffney Donald R., Robert S. Wyer Jr., and Frank R. Kardes. "Does Feeling Ignorant Give Us More Control?" Association for Consumer Research (2019).

Gaffney Donald R., Emma Neybert, Frank R. Kardes, and Robert S. Wyer Jr. "Seeing the Unseen: The Role of Distrust in Considering Missing Information" Association for Consumer Research (2019).

Neybert Emma, Donald R. Gaffney, Frank R. Kardes and Robert S. Wyer Jr. "Fake News: The Impact of a Distrust Mindset on Omission Neglect" Graduate Student Exposition (2019).

Gaffney Donald R., Ruomeng Wu, and Frank R. Kardes. "You are What You Buy: An Investigation into Metaphorical Purity and its Effect on Purchase Behavior" Graduate Student Exposition (2018).

 © Donald Ryan Gaffney

Interested to see more? Visit below to see additional research and professional updates.